Pitti Bimi
Expect the Exceptional

Our Story

Helen Bertole opened Pitti Bimi in 1986. Having gone thru the famous A&S Buyer’s Training Program and applying her talents within the industry for over a decade, Helen saw an opportunity to open Pitti Bimi. This was the opportunity to combine her practical knowledge and experience within Retail with her understanding of elite brands. Out of this marriage of skill and knowledge came Pitti Bimi.

Pitti Bimi is really synonymous with Helen Bertole, due to the company's very specific crafting by Helen. This is not a company that sells clothing, this is a company that provides a comprehensive vision every season crafted by Helen. You can buy brands at a store or you can come to Pitti Bimi where Helen has taken the best of the lines we carry and created a collection based off her long term relationship with Fashion to fit your personal needs.

Pitti Bimi and Helen Bertole have provided a unique experience for over 30 years and counting. If you are looking for more than a label, Pitti Bimi has the experience and the quality your time and finances deserve.

Pitti Bimi is more than a shop or boutique. Pitti Bimi is an experience. It is rare to find a company solely dedicated to Children and Fashion. Where Children are an afterthought for most companies, Children are the only thought at Pitti Bimi. From day 1, children have been our only business. When you need the best for day to day or something special, Pitti Bimi is the answer. We provide your child with the highest quality and fashions of the day.  

In short, Pitti Bimi is the answer for your child’s wardrobe needs. When you want the best, need a voice you can trust, and a company that respects the investment you are making in your child - Pitti Bimi is the choice you can and should make.

Located in Deal, NJ - Pitti Bimi is centrally positioned in the state with easy access from anywhere within the tristate area. You can shop within store hours or make an appointment for a personal shopping experience at the time of your choosing. We are accessible through the web via email and most social networks. Pitti Bimi is not limited to its physical location, we ship anywhere and have programs in place to provide a shopping experience no matter where you are.

After over 30 years of experience providing our customers with exceptional service and the world’s best brands, Pitti Bimi knows it’s business arguably better than anyone else in the industry. We are evolving with the times and are excited to expand our outreach with new digital platforms and better customer service via digital communications. 2017 is not just any new year, for Pitti Bimi it is the beginning of the next decade of service and industry leading service.


We bring the best to you, wherever you are, wherever you need us to be.